Cube of Truth vegan outreach & Reducetarian Summit

On Friday I had the pleasure of joining some Los Angeles activists in a Cube of Truth at Hollywood, on the walk of fame. I’ve participated in similar outreach events in Sydney, Australia, and was somewhat surprised to note that the responses at each location were quite similar. If you’re not familiar with a Cube of Truth, the video below has some footage from one in Sydney. Essentially, we show people footage of animal farming, and talk to them about it.

I spoke to half a dozen vegetarians (a pretty high proportion of those I spoke to, maybe 30%?) who had no idea about the treatment of animals in the dairy and egg industries. Some people saw the footage and just couldn’t believe that it was happening in their own country.

Cube of Truth in Hollywood.

Of course, we capped off the night with some delicious vegan food at Doomies. Do check it out if you haven’t been yet!

A vegan leaf and twig burger.
Some of the local animal activists I met on Friday.

I’m travelling to DC, Philadelphia and New York from 12-22 May, so do hit me up if you’re around. From 20-21 May I’ll be attending the Reducetarian Summit in New York, where I’ll be interviewing my next podcast guest, Tobias Leenaert, also known as the Vegan Strategist. If you’re in New York and are interested in animal advocacy, I recommend you check it out.

In case you haven’t heard about the reducetarian approach, it’s the argument that encouraging people to reduce their meat or animal product consumption might be more effective at reducing animal suffering, at least in the short term, than encouraging people to go vegan.

I’m relatively on the fence about this. I’m a utilitarian so am totally open to altering the message to something not completely vegan if indeed (we believe) it will most reduce suffering over the course of the universe. However, I still have reservations about the reducetarian approach, and am not necessarily convinced that it is the best choice.

Despite that, I still do think that even people who don’t support the reducetarian approach should come to this conference and be a part of the conversation.

I wrote a book review on the Reducetarian Approach (also available in podcast format), in which I also cover some of my reservations.

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